Natural Tampon Startup Lola Raises $7M Series A

Natural tampon startup Lola has shut a $7 million Series A round of investment financing as it develops its product offering in an inexorably focused market.

The round, drove by Spark Capital, conveys Lola's aggregate gathering pledges to $11.2 million - with $10 million of that having been brought up in 2016 alone. The ladies drove startup shut a $3 million seed round drove by Lerer Hippeau Ventures in February.

Among speculators in this Series A: performing artist and ladies' wellbeing advocate Lena Dunham, who joins Girls costar Allison Williams as a Lola sponsor. (Williams got on board at the seed arrange.)

"I put resources into Lola on the grounds that I trust their item is expelling shame from ladies' conceptive procedures while likewise giving us sound, smart choices for dealing with period business," Dunham said through email. "As a promoter for ladies' wellbeing and a sweetheart of female run organizations, this relationship is only a characteristic fit."

In December, the New York-based business included ultra-thin natural cotton cushions with wings and pantyliners to its item blend, which additionally incorporates non-utensil tampons.

"It turns out ladies truly do think about the substance of the full menstrual set," said Lola prime supporter Alexandra Friedman.

Lola fellow benefactors Jordana Kier, L, and Alexandra Friedman, R. Photograph: Erik Tanner, c/o Lola.

Lola fellow benefactors Jordana Kier, L, and Alexandra Friedman, R. Photograph: Erik Tanner, c/o Lola.

Friedman, fellow benefactor Jordana Kier and their group will utilize this financing to add to Lola's headcount, grow new items, put resources into advertising, and procure clients.

Until further notice, Lola stays 100% direct-to-buyer, with clients purchasing month to month memberships on the web. Part of the brand's allure - other than its all-characteristic, concoction free items and Instagram-prepared stylish - is its offer of customization.

Endorsers can choose a crate ($10) or two ($18) of 18 tampons for every period, blending and coordinating the combination. Those with a substantial stream may need 14 Super Plus tampons and four Supers, while others may pick a couple of more Lights and Regulars.

Two years prior, when Kier and Friedman set to take a shot at Lola, the natural tampon market was no place close as swarmed as it is presently. Set up players (the Honest Company, for one) and littler newcomers (like Cora) have benefited from a surge of enthusiasm for enhanced period items that has additionally observed organizations like menstrual plate startup Flex raise stores.

"We're complimented," said Kier, a previous Forbes Under 30 list part, of the opposition. "It was not a subject people were remotely amped up for a long time prior. Having these fair discussions openly fields is truly astounding for us to see."

Presently, equipped with capital, Lola will hope to extend crosswise over new classes.

"What we're building is a ladies' wellbeing organization," Friedman said. "We're looking to ladies to see what item and substance needs they have. We're giving ladies items over the regenerative range."

And Spark Capital and Lena Dunham, extra financial specialists in Lola's Series An incorporate existing supporters Lerer Hippeau, Brand Foundry, BBG Ventures, and BoxGroup.