Why might Smith and Wesson change its acclaimed name?


Smith and Wesson, the popular weapon creator, is shooting for some greater diversion. That is what's behind the name change that it reported Tuesday. It's venturing into another open air items and says it needed a name that reflects it.

In a recording prior this week with this Securities and Exchange Commission, Smith and Wesson said it is looking for shareholder endorsement to change its name to American Outdoor Brands. The organization writes in the recording that it trusts the name change will "better mirror our inexorably assorted business and expressed vision to end up the main supplier of value items for the shooting, chasing, and tough open air aficionado."

Past guns and chasing gear, Smith and Wesson likewise possesses Bog-Pod, a line of tripods, bipods and monopods, and Hooyman, a creator of outside saws. On the whole, the present Smith and Wesson Holding Corporation has 17 distinct brands past the namesake weapon line.

All the different brands will keep their present names, including the Smith and Wesson line of firearms.

The 164-year old Smith and Wesson Holding Corporation, which pulls its name from the last names of authors Horace Smith and Daniel Wesson, is wanting to open the vote to shareholders on December 13.

"Changing our name is not planned to lessen the significance of the Smith and Wesson mark in our portfolio," composes the organization in the documenting. "Or maybe, our new name will speak to a more extensive and more comprehensive stage from which to venture into the shooting, chasing, and rough open air markets."

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